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PRODID:Linklings LLC
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DTSTART:19700308T020000
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DTSTAMP:20251016T135135Z
LOCATION:Grand  E/F
DTSTART;TZID=America/Chicago:20251014T113000
DTEND;TZID=America/Chicago:20251014T123000
UID:HFESAM_ASPIRE 2025_sess296_PAN140@linklings.com
SUMMARY:The Business Case of User Experience Research
DESCRIPTION:Arin Bhowmick (SAP SE); Rachana Rele (Adobe); Rochelle Edwards
  (Google); Christy Harper (End to End User Research, LLC); and Kapil Chali
 l Madathil (Clemson University)\n\nAs UX research evolves, it faces increa
 sing pressure to deliver fast, actionable insights that align with busines
 s goals. This panel brings together leaders from Adobe, SAP, Google and En
 d to End User Research, along with academic insight from Clemson Universit
 y, to discuss how UX research can meet today’s demands while maintaining r
 igor. A key focus will be the role of AI in shaping research workflows—exa
 mining how AI-driven platforms streamline tasks such as data synthesis and
  behavior analysis. Panelists will address how researchers can responsibly
  adopt these tools while ensuring ethical and meaningful interpretation. T
 he session will explore how UX teams demonstrate impact, embed insights in
 to decision-making, and align with strategic goals. Discussions will cover
  agile research methods, compressed timelines, stakeholder engagement, and
  defining metrics that demonstrate value beyond traditional reports. The c
 hat will also examine how academia can better prepare students for industr
 y, and how companies can leverage academic partnerships to stay ahead. Att
 endees will gain insights into navigating modern UX challenges and learn p
 ractical strategies for positioning UX research as a critical driver of in
 novation and business success.\n\nTrack: User Experience\n\nMini-Conferenc
 es: UX Mini-Conference\n\nSession Chairs: Kapil Chalil Madathil (Clemson U
 niversity) and Christy Harper (End to End User Research)\n\n
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