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VERSION:2.0
PRODID:Linklings LLC
BEGIN:VTIMEZONE
TZID:America/Chicago
X-LIC-LOCATION:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:19700308T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
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TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:19701101T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
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BEGIN:VEVENT
DTSTAMP:20251016T135144Z
LOCATION:Grand  E/F
DTSTART;TZID=America/Chicago:20251014T113000
DTEND;TZID=America/Chicago:20251014T123000
UID:HFESAM_ASPIRE 2025_sess296@linklings.com
SUMMARY:UX: Fire Side Chat:  The Business Case of User Experience Research
DESCRIPTION:The Business Case of User Experience Research\n\nAs UX researc
 h evolves, it faces increasing pressure to deliver fast, actionable insigh
 ts that align with business goals. This panel brings together leaders from
  Adobe, SAP, Google and End to End User Research, along with academic insi
 ght from Clemson University, to discuss how UX research can meet ...\n\n\n
 Arin Bhowmick (SAP SE); Rachana Rele (Adobe); Rochelle Edwards (Google); C
 hristy Harper (End to End User Research, LLC); and Kapil Chalil Madathil (
 Clemson University)\n\nTrack: User Experience\n\nMini-Conferences: UX Mini
 -Conference\n\nSession Chairs: Kapil Chalil Madathil (Clemson University) 
 and Christy Harper (End to End User Research)
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