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PRODID:Linklings LLC
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TZID:America/Chicago
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DTSTART:19700308T020000
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DTSTART:19701101T020000
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BEGIN:VEVENT
DTSTAMP:20251016T135159Z
LOCATION:Grand  E/F
DTSTART;TZID=America/Chicago:20251014T135000
DTEND;TZID=America/Chicago:20251014T143000
UID:HFESAM_ASPIRE 2025_sess283_ICS103@linklings.com
SUMMARY:Making UX Research Count: Insights from Developing a Fitness App 0
  to 1
DESCRIPTION:Angela Avera, Bayley Shane, and Justin Lebon (Peloton)\n\nThis
  talk focuses on the successful, rapid development and launch of the Pelot
 on Strength+ app, emphasizing the necessary shift in UX Research strategy 
 for zero-to-one product builds. Through a case study style walk-through, o
 ur team will share detailed lessons learned on the challenge of balancing 
 business demands and user needs for effective, impactful UXR. Attendees wi
 ll hear tactical strategies for shifting UXR from an insight provider to a
 n embedded partner and share key takeaways on implementing minimally viabl
 e research for rapid iteration, establishing clear quality benchmarks to e
 nsure scrappiness never compromises quality, leveraging real-world, contex
 tual research to uncover learnings, and building strategic partnerships wi
 th Product Analytics.\n\nTrack: User Experience\n\nMini-Conferences: UX Mi
 ni-Conference\n\nSession Chairs: Shayama Khan (Iowa State University) and 
 Nishat Alam (West Virginia University)\n\n
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