Presenter
Rachana Rele

Biography
Rachana Rele, is the Vice President of Product Design for Generative AI, Incubation, and Emerging Products at Adobe. She leads a team responsible for shaping end-to-end user experiences across next generation Adobe products. In her role, she leads the charge in harnessing the power of generative AI, and Adobe Firefly, to unlock creativity for creatives, communicators, and marketers. She serves as a product leader, shepherding incubations from zero to one and guiding emerging marketplace businesses like Adobe Stock to achieve scale. With a deep-seated passion for fostering world-class design teams, Rachana thrives on crafting experiences that resonate with customers and drive tangible value for businesses. With over 20 years of experience in User Experience Design, Rachana has held design and research roles at Citrix, PayPal, and Oracle. Rachana holds a master’s degree in industrial engineering, specializing in Human-Computer Interaction, from Clemson University. Her student-always mindset has led her to pursue an Executive MBA at Haas School of Business, UC Berkeley.
Presentations
Discussion Panel
Industry/Practitioner Content
UX Miniconference
User Experience
UX Mini-Conference
