Presenter

Ken Mayer is a technical specialist in the Ford Research Human Factors team measuring human performance. He has worked in the automotive field measuring human-in-the-loop performance for almost 2 decades. He is also adept in Failure Mode and Effects Analysis (FMEA), User Experience Design, Interaction Design, and Usability Evaluation. Ken's skills are effectively applied to the development of Advanced Driver Assistance Systems (ADAS) features, display technologies (including traditional displays, HUDs, AR, VR, XR, haptic, and audio), and interaction technologies (such as conventional, touch, haptic, gesture, and auditory).