Presenter

Laura Vennie is an accomplished User Experience Research Director with over 24 years of experience in the field. Currently, she’s the Director of User Experience at Newell Brands and has played a pivotal role in driving the company’s user-centered design approach. Laura has a rich background in User Experience Research and Design working effectively across complex organizations and working closely with interdisciplinary teams. Her work spans physical and digital products, as well as in-store experiences, all with a focus on improving ergonomics, usability, and the overall consumer experience. She is highly skilled in a range of research methods including usability testing, ethnography and sensorial research. Prior to Newell Brands, Laura was the Director of Human Sciences at Masco and held multiple roles in Usability and User Experience at Whirlpool Corporation. She holds a bachelor's degree in Biological Sciences from Michigan Technological University and a master’s degree in Multidisciplinary Engineering with a concentration in Human Factors Engineering from Purdue University.