Presentation
Exploring Interactive Narrative Staircases in Hotels
SessionPoster Session 1
DescriptionThis study explores how interactive storytelling and augmented reality (AR) can encourage stair use in hotel environments. Sedentary lifestyles have raised public health concerns, and integrating movement into everyday experiences has become a key strategy. Traditional visual nudges like motivational signs often require cognitive engagement but may not lead to sustained behavior change. As an alternative, this study proposes embedding immersive experiences through AR and storytelling within hotel staircases. Using a 2×2 factorial design, the study varied narrative type (brand-aligned vs. general history) and interactivity (interactive vs. non-interactive) and conducted an expert walkthrough with 28 graduate students from civil engineering, industrial engineering, and hospitality fields. The AR-based staircase experience was developed on the Unity platform and accessed through Android devices. Results showed a high completion rate of stair climbing (average of 5.39 floors), with brand narratives enhancing cognitive absorption and perceived brand innovativeness, while general narratives increased future stair-use intentions. Contrary to expectations, non-interactive experiences showed slightly higher engagement, attributed to usability issues with AR devices. The findings highlight the potential for experience-driven design to promote physical activity and enrich hotel environments, offering insights for future human-centered and interactive architectural applications.
Event Type
Poster
TimeTuesday, October 14th5:30pm - 6:30pm CDT
LocationRiverside East