Presentation
The Business Case of User Experience Research
DescriptionAs UX research evolves, it faces increasing pressure to deliver fast, actionable insights that align with business goals. This panel brings together leaders from Adobe, SAP, Google and End to End User Research, along with academic insight from Clemson University, to discuss how UX research can meet today’s demands while maintaining rigor. A key focus will be the role of AI in shaping research workflows—examining how AI-driven platforms streamline tasks such as data synthesis and behavior analysis. Panelists will address how researchers can responsibly adopt these tools while ensuring ethical and meaningful interpretation. The session will explore how UX teams demonstrate impact, embed insights into decision-making, and align with strategic goals. Discussions will cover agile research methods, compressed timelines, stakeholder engagement, and defining metrics that demonstrate value beyond traditional reports. The chat will also examine how academia can better prepare students for industry, and how companies can leverage academic partnerships to stay ahead. Attendees will gain insights into navigating modern UX challenges and learn practical strategies for positioning UX research as a critical driver of innovation and business success.
Event Type
Discussion Panel
Industry/Practitioner Content
UX Miniconference
TimeTuesday, October 14th11:30am - 12:30pm CDT
LocationGrand E/F
User Experience
UX Mini-Conference
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