Presentation
Making UX Research Count: Insights from Developing a Fitness App 0 to 1
SessionUX: Impacts of UX Testing
DescriptionThis talk focuses on the successful, rapid development and launch of the Peloton Strength+ app, emphasizing the necessary shift in UX Research strategy for zero-to-one product builds. Through a case study style walk-through, our team will share detailed lessons learned on the challenge of balancing business demands and user needs for effective, impactful UXR. Attendees will hear tactical strategies for shifting UXR from an insight provider to an embedded partner and share key takeaways on implementing minimally viable research for rapid iteration, establishing clear quality benchmarks to ensure scrappiness never compromises quality, leveraging real-world, contextual research to uncover learnings, and building strategic partnerships with Product Analytics.
Event Type
UX Miniconference
TimeTuesday, October 14th1:50pm - 2:30pm CDT
LocationGrand E/F
User Experience
UX Mini-Conference